Why I Created The Krak Haus Koffee Shop Even Though The Name Sounds Bad

Yesterday I announced one of my dreams come true. No, let me rephrase that. I announced the opening of my third corporation this year that is a dream come true for my entire family! 95% of our customers on social media were thrilled! They already can't wait to get their coffee from us! Known for our incredible "loving your customers" business model they are excited to see how we are creating one more way to serve well.

But a few people wanted to know HOW a Bible believing sold out for Jesus radical Christian could ever name a store The Krak Haus. They were concerned that I was becoming 'like the world' or that I was 'speaking death' over my new found venture. These are all great qustions and I am listening. Knowing you can comment and post about these issues directly to me with my over 900,000 followers on social media and get an answer is why I love social media. Your input means alot! 

Someone asked me if God liked this idea. My answer? You bet He does!

The Krak Haus will be more than just a coffee shop. We will start out with coffee and mark my words, with my experience in selling millions of dollars in coffee makers, high end espresso makers, coffee and more from my kitchenware days, I know it will be a huge success. But the name is very strategic. It has a very specific intent.

You'll never forget The Krak Haus. And you'll want our tShirts that say, "I am a Krakhead and get my coffee at The Krak Haus" TM along with our cool mugs. You'll also have a blast purchasing name brand clothing items like Billabong and Roxy from us! But let's get back to why I named this corporation in such a way that could easily look like I've gone south in my beliefs.

When you create a name for your business it's critical that people NEVER forget you. If it's not the name, than your corporation has to have something that makes you unforgettable. Think pink hair. 😉 To be real about the whole situation, no one could ever pull this off like we can. Our name is Krakowski! So it's catchy, you won't ever forget it and it will get major news attention because we're going to do online coffee sales in a way that has never been done!

We'll offer free shipping and memberships and gifts and surprises! But we'll also create a very 'Hawaiian Type Coffee Shop' feel where you can't wait to shop with us. The Krak Haus staff (all new hires as this is a new company, if you want to send in a resume do so through my client care department, we're hiring warehouse staff in my Kansas City offices, client care reps and a full time web developer) will be some of the best coffee experts the world has ever seen. They will not only LOVE coffee, they will love our customers in a way that is unheard of in a digital world!

But back to the name.

If you came to my house for coffee, which is one of my favorite things to do with guests, we'd get into conversations that most people shy away from. We'd talk about everything under the sun, have fun, laugh, enjoy each other and EVERYONE would feel welcome. The gray tops, the young, the tattooed and pierced, the conversative and simple. Everyone would find our home a warm and welcome place to have their favorite brew. The friendships would be true and the experience would be one you'd not forgot. You'll be at The Krakowski House. But who is going to remember that name?

So I came up with The Krak Haus, Inc.

Haus is, according to the Urban Dictionary: 1) A term given to a person who is amazing in all aspects of life. 2) To be really really ridiculously good at something.  You see why it fits?

Plus, it's unforgettable. Even if you disagree with me and want to write me a long letter about how you are not in favor of my choice, you won't forget me. You'll think of me every time you pour your favorite brew. If I do things like I typically do, you'll even end up buying from me because you won't be able to get coffee (or an experience!) like this anywhere else. Even if you disagree, you'll join the MOVEMENT.

Creating a movement is the biggest factor to success in business that most new small business owners forget. Hey. WRITE THAT DOWN.

The Krak Haus, Inc also has an intention of sowing millions of dollars into setting women and children free out of the horrific sex trade industry. We will have loyal Krakheads who buy their koffee from us every single month, some will even buy through our "really addicted membership club" and get their monthly fix at a fantastic price for this kind of high-end exclusive java!

I am even thinking about eventually starting local franchises that you could buy into to open a store locally! But the initial foundation of The Krak Haus, Inc will be totally global, 100% online. 

We're working hard to open this summer. Right now we're busy taste testing the best brews we can find! If you have a sample I need to taste, send it to PO Box 1316 Warsaw, IN 46580 Attention: Sandi. (I'm still personally here in IN until Sept 1)

The Krak Haus is a hip name with a life giving mission. We will sow life into places that are super dark. We'll bring love where many business owners only seek profit. Mark my words, we'll be on national television with this name and our mission. And because people can't get enough of our coffees!

We'll offer a free pound of coffee per month to all police in the area, discounts that are unheard of and as I said previously, even some hip clothes, coffee makers and more to make your kitchen your own personal coffee haven.  The Krak Haus, Inc doesn't mean I've slipped and fallen, gone astray and lost my way. No, it actually means I'm hearing from heaven loud and clear, ignoring my critics, rising to the call and creating something that has never been done before. And people won't forget me. I have a history of doing that!

We'll take some preorders in the next 60 days and I can't wait to hear your feedback! To the 5% of our customers who were very concerned, I love you. I'm sorry if this offends you, but I'm gonna obey God. When all is said and done, The Krak Haus, Inc will make an impact that is historic. I welcome you to join us! In the meantime come visit us on Facebook at: https://www.facebook.com/krakhaus

With love,

Sandi Krakowski