WOW!! I'm On Fox News, CNN, NYTimes AND The LATimes! Retargeting and Remarketing Ads On Facebook And Google

WOW!! I'm On Fox News, CNN, NYTimes AND The LATimes! Retargeting and Remarketing Ads On Facebook And Google

Last week we started getting all kinds of emails from our clients, and posts to my Facebook page with people exclaiming, "Oh my gosh Sandi you are EVERYWHERE! I was on a news site just now and there you were!" It feels great when all of our hard work pays off and we start to get media attention, doesn't it? Imagine what could happen to your business if you were invited to be on a website that has MILLIONS of new visitors per day? Do you have a product or service that isn't getting enough traction and need a quick PUSH to your traffic? Getting on a major news website is one of the best ways to do that!

When I first started doing direct response marketing online in the late 1990's, it was so expensive to get any kind of banner ad on such prominant sites. I remember asking for their media advertising kits and nearly having a heart attack when I saw, $150,000 for one banner ad. What on earth? HOW could a small business like mine ever compete with advertisers that had that kind of budget? I couldn't!

Now before you get all excited about me being on all of these news sites, I'm gonna let you in on a little secret. While I wasn't actually interviewed and showcased on these sites, as you can see clearly from the screen shot images on this post, which by the way are not edited or touched up, I AM on several major websites that have a combined total of hundreds of millions of new visitors to their pages every day. But how I got there didn't cost me $150,000. It actually cost me less than $20.

Yes, you read that right. I am currently on all of these major news websites and didn't even spend more than $20 to do that.

What you see taking place here is called, "Remarketing and Retargeting Ads." This can be done through Facebook and Google. Ideally, you want to be using BOTH platforms for your retargeting efforts.

Here's how they work:

1. A new visitor comes to my sales page through a post I've done somewhere on the web

2. A 'cookie' and 'tracking' pixel is dropped on their computer as soon as they click thru to my sales page

3. Then, automatically an ad that we created ahead of time starts showing up on 5-7 major websites that they visit, showing our content over and over again. They can't handle it and buy the product! 🙂

Studies show that your customers need to see your content 3-4 times to close a sale. Retargeting is the small business owners answer to making sure that happens! AND they are super cheap. We've retargeted hundreds of thousands of visits for less than $40 and the ads you see above cost less than $20 per month. You ONLY pay for the visitors who actually come to your website and you are not competing with anyone with the ad spend, so they are super super inexpensive, like .01-.03 a click.

In my upcoming Facebook Ads 2.0 class we are not only GIVING AWAY absolutely free my best-selling selling "Remarketing Ads" training that Jeremy Krakowski, our retargeting expert taught last year, he is ALSO throwing in an ALL NEW video training on how to do retargeting on GOOGLE! You read that right! We're adding ANOTHER training absolutely free!!! Google retargeting ads for beginners!

Don't worry if you're just starting to figure out how to do Facebook ads and now you're completely overwhelmed at how to set up Google retargeting ads. They are super super easy. The reason you want BOTH ads working in tandem is because now you'll be seen all over the web, on Facebook, all of their 3rd party sites and on all Google ads pages.

This ONE bonus class could sell for $149 on it's own and we're throwing it in for FREE!

We're closing the doors in a few days, so don't miss this event that was recently even promoted by marketing experts like Guy Kawasaki, who is the chief evangelist for Canva and has been one of this generations top marketers! He said you don't want to miss it!