YouTube Is Changing Dramatically! How Facebook Really PUSHED The Shove On Google
I’m not so sure it’s coincidental. A few days after Facebook releases it’s “GoLive!” feature on verified celebrity pages (I happen to be one of those pages!) through their Mentions app, we see Google creating a new parent company, Alphabet. The world as we know it is changing.
About a year ago I predicted that Facebook would become the largest search engine online. Being the single largest community driven platform, with 1 out of 7 people on the EARTH connecting, as Mark Z announced just last week, it holds a lot of clout. But the biggest shift we’re seeing is in the realm of videos.
Facebook also announced their going to be sharing revenue with video producers. This will DRAMATICALLY change the life and even the work of many “YouTube Made Millionaires” because now audiences are staying on the Facebook platform even more. Studies show that a Facebook native video gets higher views, more engagement and is overall, better for a brand than even a YouTube link. I’ll add that the GoLive! App has increased our reach by 4000%!
But the biggest change we’re seeing on YouTube is where it’s going. To a paid and a free service, where videos are now stored, released and cataloged. They’re also releasing an ad-free version of YouTube. If you’re sick of all the 5-17 second commercials at the front of the video, you can now pay to have these removed.
The huge earning potential for many YouTubers is directly connected to these videos. Brands are using these micro-advertisements even more than television commercials, in many cases.
But the changes don’t stop there! Music Key, YouTube’s new music streaming platform is going to offer new potential for artists. They’re willing to push users away from free ad-supporting offerings over to memberships.
Enter Facebook. If a musician were to post their videos natively on the Facebook platform, the viral ability of that one video far exceeds what would or could ever happen on YouTube. It’s all about ‘seeing what your friend did and joining them’ that Facebook is built around. But here’s the real clincher, on Facebook, the musicians could earn revenue in a way that YouTube doesn’t offer.
Facebook gave Google the PUSH and the shove. The changes we’re seeing in video, live streaming, and the interactivity of even artificial intelligence is making Facebook an even more appealing platform for business owners, musicians and any brand that is serious about building community and culture.
One of my specialties is helping small business owners to communicate their message on the platform through $10 per day ads. Rather than getting their direction and even training from the marketing firms and agencies, by learning some simple direct response marketing techniques, they can step into this powerhouse community and make a big profit!
If you want to learn how to make more money on your Facebook page and how to use VIDEOs in a way that revenue flows in magnetically, register NOW for my “Magnetic Engagement” class that starts September 9th. I’m eager to help YOU, the small business owner, with a teeny tiny budget, make a big impact!
With love,
Sandi Krakowski
